FAQ

The same questions tend to come up again and again. Here are answers to the ones that are most frequently asked. Check out our pointers and MLM Q&A pages, too.

How can Nafta Technology Trading guarantee results? It couldn't be simpler! We work hand in hand with a client to define a set of objectives that can be used to measure performance. This revealing exercise sometimes leads to a project being cancelled. However, if it does go ahead, it is with realistic expectations. So, to the extent that we have reasonable control of the achievement of quantifiable objectives, we guarantee the results.

What types of business succeed on the Internet? Your business could very well be one of the success stories on the World Wide Web! Because of the Internet, completely new businesses are appearing and traditional businesses are finding new ways to do things. Either way, Nafta Technology Trading defines success in terms of meeting objectives. Generally, something that is already a direct marketing success stands a good chance of being an Internet success. However, because there's so much room for creativity and because the Internet so levels the playing field, everyone has a nearly equal chance for success.

What types of customers does Nafta Technology Trading work for? Maybe we're helping your type of business right now! There are no geographical or other limitations; however, we avoid any controversial assignments. Current customers range from manufacturers of inexpensive consumer items to developers of industrial software.

How does Nafta Technology Trading charge for its services? Nafta Technology Trading has a very straightforward, open-book policy. As a business consultant, we work closely with a client to define, in terms of activities, the work that needs to be done. Generally, launching and operating a successful Internet business for a year requires 1,000 hours of work, whether it's done by the business owner or by third parties. Depending on the type of activity, our fees range from $50-$100 per hour. Whenever feasible, we recover our fees from revenues produced by the Internet business. This type of risk sharing with our clients gives them much more confidence in the results.

How did Nafta Technology Trading develop its expertise? Long hours of hard work sums it up. We do a lot of our own research into what works and what doesn't. Ongoing testing of banner advertising, for example, has produced irrefutable numerical data showing how to use it effectively. One three-month quantitative test also included a detailed psychological analysis of dozens of different sites. This has resulted in concrete guidelines that reveal how to create web site content that really appeals to the viewer. Implementation of proven promotional strategies on a test basis resulted in an event-related site having over 100,000 visitors in a period of less than two weeks. The same site continued (and continues) to receive 500 visitors a day, weeks after the end of the event.

Does Nafta Technology Trading do Internet training? We do a seminar called Internet-in-a-Day. The focus is on business with normal business language used throughout. An actual online connection reinforces the usual training material. Attendees reinforce learning further with hands-on exercises in evaluating the need for an Internet presence and mapping out web sites for their businesses. We also give a French-language version of the seminar.

What is the Nafta Technology Trading copyright policy? Except for material that is clearly in the public domain, everything in this web site is protected under international copyright laws. You are hereby granted permission to use material from our site for non-commercial purposes, provided you acknowledge the source. If you wish to use any of it for monetary, gainful purposes, in other words, sell it to make a profit, please contact us to obtain express, written permission. It's only fair. Creating this site was - and continues to be - a huge endeavor for us. If you're going to profit from our efforts, we should share in it. Right? If you have comments, please let us know.