| Phase/Activity Description |
 |
Hours |
|
Rate |
|
Total |
|
Comments |
|
1. Evaluate Business Potential
1.1 Assemble available data
1.2 Visualize sales concepts
1.3 Guesstimate possible sales
1.4 Estimate costs
Total Phase 1 Activities |
40
8
4
4
56 |
$80
$80
$80
$80 |
$3,200
$640
$320
$320
$4,480 |
|
|
2. Create Business Web Site
2.1 Brainstorm approach to site
2.2 Evaluate hosting needs
2.3 Establish merchant services
2.4 Establish corporate identity
2.5 Develop site content
2.6 Develop promotional material
Total Phase 2 Activities |
8
4
8
8
40
40
108 |
$80
$80
$80
$80
$80
$80 |
$640
$320
$640
$640
$3,200
$3,200
$8,640 |
5 pages at 8 hr |
|
3. Launch Business on Internet
3.1 Establish hosting account
3.2 Establish site monitoring
3.3 Transfer files and test
3.4 List with major search engines
3.5 List with Yahoo
3.6 List everywhere else
3.7 List with announcement sites
3.8 Announce on Usenet
3.9 Send out press releases
3.10 Place classified ads
3.11 Establish reciprocal links
3.12 Follow up and track
Total Phase 3 Activities |
4
4
4
4
4
50
16
16
20
50
50
250
472 |
$80
$80
$80
$80
$80
$80
$80
$80
$80
$80
$80
$80 |
$320
$320
$320
$320
$320
$4,000
$1,280
$1,280
$1,600
$4,000
$4,000
$20,000
$37,760 |
8 engines at 0.5 hr
needs re-entries
200 places at 0.25 hr
4 sites at 4 hr
32 postings at 0.5 hr
20 magazines at 1 hr
200 ads at 0.25 hr
50 links at 1 hr
500 items at 0.5 hr |
|
4. Maintain Ongoing Business (1 Year)
4.1 Track activity regularly
4.2 Renew promotional activities
4.3 Renew ads
4.4 Develop ongoing content
Total Phase 4 Activities |
200
48
96
48
392 |
$80
$80
$80
$80 |
$16,000
$3,840
$7,680
$3,840
$31,360 |
4 hr per week
4 hr per month
8 hr per month
4 hr per month |
|
| Total All Activities | 1028 | | $82,240 | |
